Alexa.com measures traffic volume and reach for many websites on the internet. Typically, they update their web data on a daily basis and provide us with a nifty graphic to look at.
Notice the date in the lower right hand corner of the traffic graph. Usually alexa data reflects traffic from two or three days ago. NOT TODAY. This is important to remember. If you buy every available share of
superbowl.com, you should at least wait until the alexa graphic shows the actual date of the superbowl before you sell them.
By paying attention to current events and trends, you can speculate what sites will experience a boost in traffic on certain days, and then buy and sell accordingly.
Buy low, sell high.